Extra Gum #ExtraAwkward Campaign
360 Advertising
We all have them, so let's talk about it! Consumers can share their #ExtraAwkward moments on social media and possibly be featured in upcoming packs of gum. Print and digital ads fill the city to spark conversation and let everyone know that we're all a little #ExtraAwkward
Brainstorming
Digital Kiosk
Subway
Outdoor Print
Instagram
Twitter
Gum Wrappers
Commercials
*for educational purposes only*